About Nancy Trent
Nancy Trent
Nancy Trent is a writer and speaker, a lifelong health advocate, a globe-trotting trend watcher and the founder and President of Trent & Company, a New York-based marketing communications firm. She is a recognized expert in PR with more than 30 years of experience creating and managing highly successful campaigns.
Phone: (212) 966 - 0024
Email: nancy@trentandcompany.com
Previous Articles
Showing 26 - 33 of 33 Articles
Shape Up Your Fitness Business With These DIY PR Tips
June 2024 - If your fitness center offers unique classes, innovative programs or success stories, you're a prime candidate for publicity. Journalists love "stories with purpose, led by people with passion," and your gym fits the bill perfectly. First, some basics... Read Article...
Skincare as the Next Revenue Stream
What Gyms Can Learn From Cosmoprof North America 2025
September 2025 - Cosmoprof North America 2025 wasn't just a beauty show; it was a crystal ball into where wellness and skincare are headed next. For fitness facilities looking to expand retail offerings, the insights from this year's event highlight a major opportunity... Skincare is no longer a luxury add-on; it's becoming a core part of self-care, recovery and performance. The show floor buzzed with everything from biotech-powered serums to culturally rooted rituals reimagined for today's wellness-minded consumer. While aisles were packed with beauty staples, the real story was in the products reshaping the conversation around skin health, recovery and active lifestyles. Read Article...
Sound Baths
A Harmonious Path to Profitability
July 2025 - In today's wellness-focused world, fitness clubs are constantly seeking innovative ways to elevate their offerings, attract and retain discerning clientele. One of the most exciting trends in luxury wellness is incorporating sound baths as a standalone offering or as an add-on to another service. These healing, immersive experiences, which harness the power of sound vibrations to promote relaxation, healing and rejuvenation, are not only enhancing guest experiences but also driving profitability. Read Article...
Spotting, Sparking and Capitalizing On Fitness Trends
July 2014 - While big corporations have big marketing budgets, innovative, smaller companies often have news. Media rely on cutting-edge companies to find out what the trends are in the industry. While having a brand and remaining consistent with it is of paramount importance for a fitness center, it's important to either be starting trends or capitalizing on them. Read Article...
Stay Ahead of Your Clients
March 2015 - The fastest growing category at the 2015 Consumer Electronic Show held in Las Vegas, January 6-9th, was hands-down, wellness tracking. You'll note that many of your clients are wearing trackers that give them instant feedback on their steps, sleep, heart rate and nutrition. Read Article...
The Fitness Industry Gets a Workout
September 2024 - Gyms are really feeling the pressure these days. Contributing factors include the popularity of weight loss drugs, the FTC getting involved in membership cancellation policies and Gen Z making the most of their membership fees. So, gyms are upping their game, which was apparent at the recent IDEA World Fitness and Nutrition Expo, an event organized by the IDEA Health & Fitness Association, which took place from July 10 - 14 at the Los Angeles Convention center. Here are the Top Trends spotted at IDEA... Read Article...
The Intersection of Fitness, Finance and Behavior
Q&A with Investor, Jim Crowell, Founder of SageHouse Advisors and Capital
April 2025 - As the owner of SageHouse Advisors and SageHouse Capital, Jim Crowell is a highly sought-after investor and advisor specializing in scaling fitness and wellness companies. SageHouse is a hybrid consulting-investing firm that builds long-term foundations for sustainable success, working closely with purpose-driven start-ups on a mission to change the world. By combining investing and consulting, Crowell and his team help companies structure for growth, improve products and customer experiences, and strengthen sales and marketing infrastructure to scale faster. Read Article...
Uncovering New Terrain in the Ever-Evolving Fitness World
October 2024 - FIT Expo 2024 once again proved itself as a premier event for fitness enthusiasts, industry professionals and wellness innovators. This year's event was packed with the latest advancements in women's athletic wear, energy drinks, snacks and even breakthroughs in pet health. Whether you're a fitness newbie or a seasoned athlete, FIT Expo had something for everyone, from interactive workouts and live demonstrations to expert-led seminars and unmatched networking opportunities. Read Article...
Showing 26 - 33 of 33 Articles
